It’s time to get back to work after the holidays! Since 29 August, Sanef 107.7 listeners have been able to discover a new slogan, new local broadcasts (Sanef 107.7 Regions and Sanef 107.7 Île-de-France), and also new radio content.
1 radio station / 2 local broadcasts to better provide up-to-the-minute traffic reports
Since 29 August, Sanef 107.7 has been offering its listeners a new and improved programme schedule with two local broadcasts:
- On the air with 107.7 Ile-de-France broadcasting to Paris and the surrounding 60 kilometres.
- On the air with Sanef 107.7 Regions that covers Normandy, and the Hauts-de-France and Grand-Est regions.
The greater Île-de-France region now broadcasts 100% local, round-the-clock programmes seven days a week, in addition to Sanef 107.7 Regions, delivering up-to-the-minute, more targeted news that meets the needs and expectations of our listeners.
New slogan, new programme schedule and new features!
Although 78%* of listeners say that they listen to Sanef 107.7 mainly for the traffic news, 65%* also enjoy other contents broadcast by the radio station, particularly programmes about tourism and culture in the region.
“The radio channel that takes you travelling”: this is the new slogan for Sanef 107.7. There are now 6 programmes on the air that are dedicated to the wealth of attractions in the regions through which listeners drive, in the aim of encouraging them to stop off and take a break during their journey.
Looking for ideas for outings with family or friends? Discover or rediscover the sites and monuments worth visiting, footpaths and hiking trails to try, events that must not be missed…
And to ensure everyone keeps smiling, Sanef 107.7 is now broadcasting a new programme called “fil good”: a 100% good vibe daily show so listeners can hear about good news from all 4 corners of the world during their journey.
Sanef 107.7: the most popular motorway radio channel!
63%* of drivers say they listen to Sanef 107.7 during their journey along the Sanef Group’s networks.
Although traffic news remains a priority, Sanef 107.7 is also an entertaining radio channel that broadcasts programmes about the cultural and tourist attractions of the regions through which motorway network passes, for greater proximity and involvement with its listeners.
*Survey carried out in April 2022 by OpinionWay for Sanef 107.7